In Conversation with Photographers’ Mentor Jeff Brown (Podcast 731)

In Conversation with Photographers’ Mentor Jeff Brown (Podcast 731)


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Today I’m really happy to be able to bring you a follow-up conversation with LinkedIn expert and photography business mentor, Jeff Brown. We started this conversation without a plan, and ended up talking for an hour and fifteen minutes about business and marketing, and how Jeff has helped some of his clients to quintuple the amount they charge for their services. I really enjoyed this conversation and hope that you do too. As we mention towards the end, if you have any questions for Jeff and/or myself on these topics, please drop us a line via the comments below, and we may even be able to do a few profile reviews as a follow-up episode.

Jeff is known as “The Photographers’ Mentor”. He started out as a photographer himself, and perhaps more importantly for this conversation, he is a photography marketing guru and LinkedIn Influencer. Jeff has a varied background, starting out as an engineer in the Royal Navy, before taking a post as a military photographer, then on leaving the navy built no less than five successful high-volume photography businesses, then lost over £120,000 in a pub venture that went the wrong way. He is now one of the leading photography mentors in the industry working with photographers in 21 countries and is building a sizable social media following himself.

Jeff is also an Ambassador for The British Photography Awards and The Female Photographers Association in the UK. Working closely with most of the major UK photography associations and some leading manufactures to help and educate photographers on the power of brand and marketing. Jeff is also the UK & US Brand Ambassador for the remote virtual shooting app called The Shutter App which we discuss in the interview. 

With close to 800 million people on LinkedIn, it’s obviously a sizable audience to try to reach, and Jeff gives us plenty of ideas on how as well as why photographers should be doing just that, starting by “niching” your profile. Generalists are special to nobody, Jeff says.

We touch on several things that Jeff believes people should be doing on LinkedIn, and also talks a little about posting, content creation and building your LinkedIn photography brand, which he covers in-depth in his book, The Photographers Missing “Link“edIn: Your Step by Step Guide on How to Make a Ton of Money on LinkedIn, which you can find on Amazon here

We literally didn’t plan any part of this conversation, so there are no show-notes as such. Please listen with the audio player above.

Audio Books

The Audio Books that Jeff mentioned were Building a StoryBrand, by Donald Miller, Unstoppable by Craig Beck, and Start Now, Get Perfect Later, by Rob Moore.

Reference Links

Catch up with Jeff on LinkedIn.

Or on his Focus on Marketing Website: https://www.focusonmarketing.co.uk

Jeff’s New Website: https://thephotographersmentor.com

Jeff on Facebook: https://www.facebook.com/jeffybrown

And Jeff’s Focus On Marketing Facebook page: https://www.facebook.com/focusonmarketing

The Shutter App: https://theshutter.app

You can also listen to my previous conversation with Jeff here: https://mbp.ac/656


Show Notes

Music by Martin Bailey


Audio

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Jeff Brown on the Power of LinkedIn for Photographers (Podcast 656)

Jeff Brown on the Power of LinkedIn for Photographers (Podcast 656)

Jeff Brown is a photographer, and perhaps more importantly for this conversation, a marketing guru and expert in using LinkedIn, and today in our conversation he shares a myriad of invaluable tips and tricks to help photographer’s make the most of the platform.

Jeff has a varied background, starting out as an engineer in the Royal Navy, before taking a post as a photographer, then on leaving the navy build no less than five successful high-volume photography businesses, then lost £120,000 in a pub venture that went the wrong way. Unswayed though, he is now working with photographers in 21 countries and is building a sizeable social media following himself.

With 660 million people on LinkedIn, it’s obviously a sizable audience to try to reach, and Jeff gives us plenty of ideas on how as well as why photographers should be doing just that, starting by “niching” your profile. Generalists are special to nobody, Jeff says.

We touch on a number of things that Jeff believes people should avoid doing on LinkedIn as well, and Jeff talks a little about his book on The Photographers Missing “Link“edIn: Your Step by Step Guide on How to Make a Ton of Money on LinkedIn, which you can find on Amazon here. Note though that Jeff is currently updating this book, so you might want to wait for the updated edition, hopefully, available around May 2019.

Jeff also mentions his Facebook Group The Awesome Photographers Group.

Catch up with Jeff on LinkedIn or his website Focus on Marketing, and feel free to leave either of us questions in the comments section below.

Please note that there will be no Member’s eBook for this episode, as it was not scripted.


Audio

Subscribe in iTunes to get Podcasts delivered automatically to your computer.

Download this Podcast as an MP3 with Chapters.

Visit this page for help on how to view the images in MP3 files.