Jeff Brown is a photographer, and perhaps more importantly for this conversation, a marketing guru and expert in using LinkedIn, and today in our conversation he shares a myriad of invaluable tips and tricks to help photographer’s make the most of the platform.

Jeff has a varied background, starting out as an engineer in the Royal Navy, before taking a post as a photographer, then on leaving the navy build no less than five successful high-volume photography businesses, then lost £120,000 in a pub venture that went the wrong way. Unswayed though, he is now working with photographers in 21 countries and is building a sizeable social media following himself.

With 660 million people on LinkedIn, it’s obviously a sizable audience to try to reach, and Jeff gives us plenty of ideas on how as well as why photographers should be doing just that, starting by “niching” your profile. Generalists are special to nobody, Jeff says.

We touch on a number of things that Jeff believes people should avoid doing on LinkedIn as well, and Jeff talks a little about his book on The Photographers Missing “Link“edIn: Your Step by Step Guide on How to Make a Ton of Money on LinkedIn, which you can find on Amazon here. Note though that Jeff is currently updating this book, so you might want to wait for the updated edition, hopefully, available around May 2019.

Jeff also mentions his Facebook Group The Awesome Photographers Group.

Catch up with Jeff on LinkedIn or his website Focus on Marketing, and feel free to leave either of us questions in the comments section below.

Please note that there will be no Member’s eBook for this episode, as it was not scripted.

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