MailChimp vs Campaign Monitor

MailChimp vs Campaign Monitor (Podcast 434)

I recently switched newsletter services from Campaign Monitor to MailChimp, and today take a look at some of the key differences between the two services. Now having experience with both, this isn't going to be a MailChimp vs Campaign Monitor death-match, because they are both great systems. My intention today...

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Martin Bailey
Martin Bailey is a nature and wildlife photographer and educator based in Tokyo. He's a pioneering Podcaster and blogger, and an X-Rite Coloratti member.
  • Alan
    Posted at 07:22h, 15 August Reply

    Excellent comparison! Thank you for taking the time to do such a thorough analysis. You helped me make my decision. Cheers!

    • Martin Bailey
      Posted at 08:35h, 15 August Reply

      You’re welcome Alan. Thanks for taking a look. I’m pleased it helped.

  • KerstiKersti
    Posted at 17:18h, 26 September Reply

    Great analysis, very much appreciated.

  • Matthew Wills
    Posted at 08:55h, 10 October Reply

    How would you compare MailChimp’s Segments feature to the Segments feature of Campaign Monitor? Better / worse / comparable?

    (full disclosure: I work for Campaign Monitor)

    • Martin Bailey
      Posted at 12:06h, 10 October Reply

      Hi Matthew,

      Thanks for stopping by!

      When I first tried MailChimp, I found the segments confusing, and hard to work with. It meant changing a lot of my forms and in the end I had to buy a number of new plugin’s to make things work the way I wanted.

      Now that I’m used to them though, I think it makes more sense (than before) and it helps to reduce having the same people in multiple lists, which in turn can help to keep monthly fees down.

      Right now I’m happy with MailChimp, but as I said above I think there are some things that Campaign Monitor does better, and both companies provide an excellent service.


  • Daniel
    Posted at 00:43h, 04 November Reply

    Great comparison, thanks a lot!

  • Leendert
    Posted at 18:48h, 04 November Reply

    Great article! Thanks for the effort of writing this down, helps a lot šŸ™‚

  • michelle evans
    Posted at 18:13h, 11 December Reply

    Thanks for this review Martin – I’m just getting started with email campaigns and it’s been really helpful.

  • David
    Posted at 11:40h, 07 January Reply

    NB: campaign monitor does ‘segments’ as well as lists
    – to avoid the multi counting of a subscriber on multi lists issue you mentioned

    • Martin Bailey
      Posted at 09:48h, 16 October Reply

      Thanks David.

      I do mention this above, but at the time of writing wasn’t using segments as much as I do now. I now have almost all of my subscribers in one master list, and organize them into groups and use segments to manage them and send campaigns. You can now also send campaigns based on groups. MailChimp has grown even further since I joined them, and I’ve happier than even with my decision.


  • Brett
    Posted at 04:59h, 24 January Reply

    Great analysis,and still useful half a year later. I’ve been using iContact, and am VERY ready for a change.

    • Martin Bailey
      Posted at 09:51h, 16 October Reply

      Sorry for the late reply here Brett, but I’m sure you’ll be very happy with MailChimp. They go from strength to strength, and I’m very happy with them.

  • Sophie
    Posted at 00:24h, 04 February Reply

    I have been using Campaign Monitor for many years and have been happy with it. It is very useful to learn how MailChimp is different. I might give it a try in my next project, mainly because of the price and community support you mentioned. Thanks for the great comparison, very helpful!

    • Martin Bailey
      Posted at 09:54h, 16 October Reply

      I’m a little late in replying here, but if you use or have already used Mail Chimp, I’m sure you’ll be happy with them. It will probably take more than one project to really learn their system though. It’s not complicated, but it’s very different to CM, so you might need to give them time.

  • Amy
    Posted at 00:14h, 16 October Reply

    Martin, when you switched from Campaign Monitor to MailChimp, were you able to obtain an archive of everything you had done with Campaign Monitor (custom templates/images/etc., and email content)? Do they allow you to take this with you? Overall, how was that transition? Thanks!

    • Martin Bailey
      Posted at 09:57h, 16 October Reply

      Hi Amy,

      I exported all of my email lists, and imported them into Mail Chimp, but I didn’t even look to see if I could export anything else. Mail Chimp templates are very different, so CM templates wouldn’t be much use. I can see the need to view old email content, but if you simply revert to a free account in CM, you can still login and access these any time after switching anyway. I personally didn’t need to do this though.

      I hope that helps some!


  • Wayne Carrigan (wayne107)
    Posted at 05:41h, 11 June Reply

    Great article. Super useful as I am decided which of these I am going to use.

    ps. Minor typo… “Then, to be send email you create Segments.”

    • Martin Bailey
      Posted at 23:27h, 13 June Reply

      Iā€™m pleased you found the article useful Wayne!

      Thanks for pointing out the typo too. I just fixed that. šŸ™‚

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